Language

CN EN

Origin of the Dream

Everything grows in the direction of beauty. People, regardless of their age and gender, all yearn for a lifestyle of greater beauty and quality. These unique souls neither follow others blindly nor settle for anything of inferior quality. Rather, they, driven by their grand blueprint, strive for a wonderful life and pursue deep emotional resonance.

What matters to these consumers are not only the exquisite craft, but the positive attitude towards life contained in the brand and the beautiful implication. Therefore, watch brands urgently need to find a point for a new breakthrough to better meet consumers' needs for better wearing experience, both in appearance and use, and their needs for spiritual resonance.

Mr. Leo, by drawing on his unique insight to watch, seeking rainbow inspiration for spiritual resonance, integrating traditional and modern elements to traditional watch to deliver a model combination of fashion and art, and giving a pleasantly-conflicting expression to brand connotation, created original boutique watch brand, WONDERSHINE. The gorgeous colors, concentrated in a small place in the form of art, imply the spiritual power to pursue a wonderful life and realize one's dreams, and a wish to fill the world with goodwill.


Brand Values

Every type of watch under WONDERSHINE reflects the good spirit and values and connotation. The brand is committed to accompany and honor those who seriously pursue a better life, explore and work together with them to make all the good in the world happen. 


Brand Logo

WONDERSHINE seeks inspiration from the rainbow. In ancient Greece, rainbows were described as “as above, so below”, namely “as brilliant in the sky as on the earth”. Rainbow symbolizes life, vision and dream, implying "meeting the good", foreshadowing that WONDERSHINE blesses the world like the rainbow. The brand makes people’s hearts leap at the sight of the beauty on wrist, arousing a passion for better life and beautiful dreams.


Brand Logo

The Logo, designed by seeking inspiration from Iris, features ancient Greek relief art techniques and the statue of Iris on the dial in classic lines. Further, by combining connotation of rainbow, the watch and portrait, the Logo gives an overall presentation of the positive spiritual strength and source of happiness as conveyed by the brand.

Brand Vision

Brand Vision

The brand believes that the truly profound beauty of the world is always visible and perceivable everywhere, including on the wrist. 


Brand slogan

Brand slogan

Wearing the best on wrist


Brand positioning

Brand positioning

An original healing series boutique watch brand translating visual beauty into heart leap 

Targeted Crowd: All people who yearn for beauty


Design Concept

Design Concept

WONDERSHINE, an original boutique watch brand active in exploration of the temporal art and integration of life aesthetics, ensures that every watch is a masterpiece. Innovation on traditional watch style, smart addition of the element of rainbow to watch design, and repeated re-constructure of brilliant colors deliver a dazzling visual feast, unfolding a color philosophy on the wrist.